Research On Scene Adaptation Of Accompanying Live Broadcast From The Perspective Of Media Situational Theory

With the continuous development of internet technology,new media and we-media have sprung up to seize the media market.Traditional media have to give full play to their advantages for finding breakthroughs,explore new forms for transformation,and consolidate the media market.Under the “narrowcast”mode,the accompanying live broadcast,which is known as the innovative communication form in the domestic broadcasting industry in recent years,has emerged.The research starts from the media situational theory of Joshua Meyrowitz and analyzes the composition characteristics of personalized scene adaptation for accompanying live broadcast from four basic elements of scene composition proposed by Peng Lan,namely space and environment,real-time status of users,living habit of users,and social atmosphere.The accompanying live broadcast fully embodies the characteristics of personalized scene adaptation,and makes the transformation from standardized scene adaptation to personalized scene adaptation.Under the action of personalized scene adaptation,the fixed scene of live broadcast is transformed into mobile scene,the mutual conversion between virtual scene and real scene is realized,a new user relationship is constructed in the scene,and the perception of the scene is used to disseminate appropriate information through the live broadcast,so that the disseminators and users can obtain the maximum information,entertainment and interaction in the accompanying live broadcast.Users can get uttermost satisfaction in such personalized scenes,and the media can achieve the purpose of effective communication.Through participating in the accompanying live broadcast activities of Guangxi Radio and Television for many times,and collecting comments,opinions and suggestions from all parties,I expect to explore how to use personalized scene adaptation of the accompanying live broadcast to provide better services for users,media and local people.The research also discusses the influence of personalized scene adaptation of the accompanying live broadcast on users,media and local people,and proposes relevant suggestions and prospects for personalized scene adaptation of the accompanying live broadcast according to the influence.