Research On Mobile Media Scene From The Perspective Of Technology

With the development of mobile Internet and the popularization of smart terminal devices,mobile internet media has become the daily agenda of people.Faced with the mobile internet age,mobile internet media is not only a tool for people to communicate with each other,but also includes lots of life services and build an online scene that combines all kinds of offline life scenes.Before the mobile media scene,the media scene goes through several stages?What are the new features of this newly constructed media scene compared with those formed by other forms of media?What are the new features compared with the media scenes formed by other forms of media before?How does it affect people and society?What reflections have been prompted?What will happen in the future?These problems have become an important part of the current in-depth understanding of mobile media scenarios.The general idea of this research are two logic lines.One is horizontal logic,which is divided into theory to reality and micro to macro and the second one is vertical logic,which is from the past to the present.This paper makes an in-depth analysis of the characteristics and influence of mobile media by using the research methods of literature research,comparative research and cross research,the research framework of media scene theory and the relevant theories of communication,sociology and psychology.Firstly,the theoretical origin and connotation of media scenes are sorted out to lay a theoretical foundation for the following realistic analysis.Secondly,according to the evolution of media scenes,the characteristics of media scenes in different periods are discussed.Under the common force of technology,human needs and social changes,the scene of mobile media emerges and develops,presenting the following five new characteristics:Super-authenticity,fluidity,overlapping of fragments,extinction of boundaries and juxtaposition of time and space.Thirdly,based on the theoretical framework of "new media--new scene--new behavior" of media scene theory,the influence of mobile media scene on people and society in real life is analyzed from micro to macro,which are decentralization,cognitive dissimilation,spatiotemporal contraction and building a new business pattern,creating a new communication environment,nurturing a new type of culture,shaping a new type of community.Finally,the paper reflects on the media scene and makes a bold prediction of the future development of media scene from the aspects of human body scene,intelligent scene and odor scene.This study is divided into six parts.In the first part,by using the method of literature research,this paper summarizes the research on media scenes at home and abroad,and defines the concept of "scene" accurately.In the second part,the ideological origin and theoretical framework of Meyrowitz's media scene theory are summarized.In the third part,after summarizing the evolution characteristics of media scenes in different stages,the motive force and characteristics of mobile media scenes are analyzed.The fourth part and the fifth part are the focus of the article,which are the impact of mobile media scenes on people and society.Among them,the fourth part,with the help of sociology and psychology for human cognitive and behavioral theory,analyzes the impact of media scenes on human beings in detail;the fifth part,through the macro perspective,analyzes the impact of mobile media scenes on society from the economic,environmental and cultural perspectives.The sixth part is a bold outlook for the future scenario development.The scene era has come and the mobile media scene is a main position of the scene era.The characteristics,influence and prospect of the current mobile media scene are clarified,which can provide certain theoretical reference for media practitioners and audiences.