Research On Slow Live Broadcast From The Perspective Of Scene Theor

In the era of mobile Internet,the communication environment and media ecology have changed dramatically,and the scene has become another core element of media information adaptation and a new development opportunity.in March 2020,the epicenter video jointed with China Telecom to launch a series of slow live broadcast program "24 Hours of Epidemic",a 24-hour live broadcast of the construction process of Huoshenshan and Leishenshan Hospitals in Wuhan.It has been viewed more than100 million times cumulatively,making slow live broadcast enter the public eye.Since then,slow live streaming has continued to develop and gradually become a way for official media to report news and spread culture.Nowadays,the scenario-based development of slow live broadcast is a trend and a choice.Based on scene theory,this paper will take the slow live broadcast in iPanda as an example,and use literature analysis,case study and participatory observation methods to conduct research on the scene-based communication of slow live broadcast.Firstly,the concepts of slow live streaming and scene theory are elaborated respectively,and the motivation for the rise of slow live streaming in the era of sceneization is analyzed.Secondly,taking iPanda as an example,the scene construction of slow live streaming is analyzed from four dimensions: space and environment,users' real-time status,users' life inertia,and social atmosphere based on Professor Peng Lan's scene concept.Finally,we explore the realistic value and current dilemma of slow live scenario,and put forward corresponding optimization strategies,dedicated to providing ideas for the long-term development of slow live.