The Research On The Stigmatization Of Network Anchors In Network News Reports

As a popular media form,webcasting is integrating into the life and communication activities of netizens with rapid situation,and the rise of AI,VR and other technologies is to push the webcast to a phenomenon-level social scene,the impact on people's lives can not be underestimated.However,there is pornography,violence,and fake live content in the live stream,the means of spreading the hype and hype,the issues of vulgarization,violence and utilitarian communication orientation,the network media's coverage of this group has "conceptualized" and "stigmatized",so that the network anchor,which was already in the early stageof of development,has not been understood and recognized by the public.This situation not only deviates from the objective and true media image of the network anchor,but also has a bad impact on the credibility of the media,to some extent,curbed the network anchor in the community positive energy play.The number of related researches with network anchoras as the research object is relatively small,especially in the network anchor stigma.This paper from the perspective of news communication and combined with the framework theory,analysing the network news of the media image of the phenomenon of stigmatization,studying the influence and causes of the media stigmaofment of network anchors in network news reports,and putting forward the network anchor to destigmatize the countermeasures,trying to enrich the relevant research and provide some reference.In this paper,"Sina.com" and "People's Network" as an example,using Goffman's framework theory,the sample selection and framework analysis of the network news of the two websites on the network anchor sought,expounding the process of the stigmatization of the network anchor group in the network news report,and the media's reporting strategy deepens the stereotype of the network anchor,and through text analysis,it is found that stigma can easily lead to negative image of network anchors,group aphasia,stereotypes and reduce the credibility of the media and other aspects of the impact,And on the network host,live broadcast platform,network media and audience and other aspects of in-depth analysis of the network anchor stigma,based on the belief that the network host media image de-stigmatization strategy should be from the network anchor's own words and deeds,network news practitioners to enhance their sense of responsibility,the network broadcast platform regulatory norms and other three levels to research.