An Analysis Of Japanese Online Media Stigmatization Against Chinese

According to the Japanese researches,the Japanese people have been looking upon China and the Chinese people in a way more and more negative since the beginning of the 21 st century.And some previous study suggested that the media is an important source for the Japanese people to get information regarding to China,it is possible that the media had helped creating such negative appraisal against China using news with doubtful authenticity.Based on that,this paper will focus on whether the Japanese media had deliberately fabricate stigma against the Chinese people,how much stigma Chinese people are suffering,and the relationship between stigmatization from Japanese media and the level of stigma against Chinese people.Stigma have changed its way in the era of Internet.Now stigma carries totally different characteristic comparing with how it was in the era of traditional mass media.Therefore,this paper focuses on the Japanese online media,specifically,the top three online media which were the Yahoo News,the Sankei Shimbun,and the Asahi Digital,as the objects of study.News of the three media dated from January 2017 to January 2018 have been analyzed to discover possible stigma from the themes,opinions and contents.Secondly,based on the Perceived Devaluation-Discrimination Scale(PDDS,Link et al.)and the Self Stigma Seeking Help Scale(SSOSH,Vodel et al.),the frequent negative labels appeared in the news were recognized by analysis of the news content;the levels of public stigma and self-stigma against the Chinese people existed in Japan were surveyed by questionnaires,so was the stigmatization by the Japanese media;Lastly,the relationship between stigmatization from Japanese media and the level of the public stigma and the self-stigma against Chinese people is studied through the SPSS Analysis.According to the study,stigmatization did exist in the Yahoo News,the Sankei Shimbun,and the Asahi Digital.In Japan,the level of public stigma against the Chinese people is currently higher than the median value,while the self-stigma level is lower.Stigma fabrication by the Japanese media greatly affects the level of public stigma,but it has no significant influence on the level of self-stigma.