Identity Construction And Media Expression Of Online Female Anchor Image

In the Internet age,more and more women are beginning to consciously integrate into the online world.Women express themselves through cyberspace,strengthen social exchanges,and gradually develop their status and influence.The Internet allows women to have a space for self-expression,and begins to participate in the production and dissemination of information,from “onlookers” to “participants”,and the stereotypes of women in traditional media are gradually changing.The images of online female anchors have their own characteristics,and there are also uneven phenomena.The benign development of online female anchors will directly affect the benign development of China's online broadcast industry.Nowadays,the relationship between network media and female development,and what kind of social status women will be in the new media era,whether they can effectively play their role in social development and other issues,has gradually become an important topic of public concern.Based on the feminist theory,this thesis takes China's online female anchor as the research object,and through a case study,literature analysis,content analysis and other methods,comprehensively understand the media image of the female anchor in the eyes of netizens.On the basis of combing and analyzing the female image,this paper further probes into the social influence brought by the network female anchor,and through analyzing the representative image of the female anchor in the webcast,the behavior of their continuous struggle for the status and voice of women in the network communication can be clearly reflected in the new media era,and the status of men and women still exists unequal phenomenon.,Society often carries problems such as tinted glasses,prejudices and stereotypes towards women.It can be clearly reflected in the era of new media,the status of men and women still has unequal phenomenon,the society often has problems with colored glasses,prejudice and stereotypes.These problems have become a stumbling block for women's struggle for rights and equal status.At the same time,thechaos in the development of "network female anchor" also reflects that women are currently facing the opportunity to fight for freedom,but have not found a suitable way.These are the inevitable phenomena in the process of women's liberation and development,how to reduce chaos To correctly guide women's healthy development and improve the public's stereotype of women,it is still worthwhile to continue our research.