China's Online News Media Image Of Female Students Stigma

In recent years, network news media about the increasing number of female college students, network media, especially commercial websites, in order to attract audiences to increase CTR obtain ultrahigh profits, when female students were reported mostly negative news often, sweeping, leading to the emergence of female college students image media "demonized" or even "stigma" phenomenon. In response to this phenomenon, this paper, sociology, psychology and journalism, analysis of network news when female college students reported the existence of bias by introducing the concept of sociology stigma, to discuss the field of journalism and communication network News of female university stigma.This paper selected commercial websites Sina 2014 full-year negative reports about female university students in sociology and communication theory stigma statistics combine content analysis of samples were analyzed frame. Thus concluded that the situation of excessive reproduction of negative news online media presence of female college students, resulting in the network news, media image of female college students to build a "demonized" and "stigma" of the problem.To further explore the network news media image of female students propagation effects arising from stigma, this paper conducted a survey research, production and stars through questionnaires questionnaires, 416 valid questionnaires were recovered, according to the data obtained in discovery, commercial website female university reported does not match with the actual situation, more likely bad news for female university type reported at great length, which caused a stigma of female college students, thereby enabling the audience to recognize female college students has prejudiced.Resulting in network news coverage of female students appear stigmatized for two reasons, first, the impact of the patriarchal society, so that reports of female students can not get rid of the barriers of gender discrimination. Second, the pursuit of profit arising from lack of journalistic professionalism consumerism culture.