Problems And Countermeasures Of Elderly Media Image Communication In The Network

Since2006,the Peng Yu case,the negative newsassociated with elderly peoplecontinued to increase,the related controversy, extremely easy to cause the peopleto discuss, and caused great social repercussions.The topics in the report objectresearch,audience studies,media studies andthe guidance to practicehas importantresearch significance.This paper selects the recent controversial reports,researchmethod through empirical investigation,case analysis,literature analysis andothercommunication, from the reporting framework,public opinionperspectives toexplore the elderly negative media image rendering process, as well as the influenceof the media image of man in realityimage evaluation,and finally obtained the copingmethods.The old man negative image in the media frame in the establishment of a greatrole,the media through the topic selection,status conferred,labeland so on way tocomplete the media frames,and created the oldnegative media image;through theanalysis of public opinion point of view,you can see the old negative media image ofthe opinion formationprocess is mainly formed in the network, in this process,thedeeper social psychological mechanism—the moral panicalso played anegative role inshaping the media image of the elderly. Resulting in the elderly group collectivestigma, to the old community’s cultural rejection,social exclusion the negative effectsof negative media image of the elderly.In view of the above analysis, this paper advocates in the objective set the agenda,perfect balance, enhance network media reported the news jobholders humanitiesaccomplishment and accomplishment, improve media literacy and other aspects thecorrect public opinion guiding network public opinion regulation subject to the elderly,the media image of the positive construction have a positive effect.