Life Presentation And Social Performance

On Feb.28,2018,CNNIC released the 43 rd Statistical report on the Development of Internet in China.The report shows that at present,the utilization rate of WeChat's WeChat moments is 83.4%,which has become an important platform for people's social interaction.[] as an extension of WeChat's function,WeChat not only brings people new space for interaction.It also provides a new "stage scene" for self-presentation.As a tool of employee check-in management,clocking-in has been widely used in virtual community,and it has become a new trend of social behavior.Fitness sign-in,travel sign-in,learning to sign-in,people use media tools and media symbols,constantly build up.Self-idealization.Based on Goffman's theory of self-presentation,this paper uses in-depth interviews,virtual ethnography and questionnaire research methods to study the group and behavior of moments' sign-in.It includes: combing the content and characteristics of the sign-in behavior in moments,understanding the personal motivation and performing strategies of the group,and exploring the relationship between the sign-in behavior and social image in the moments.The research shows that the rise of "sign-in" in WeChat moments is not only related to the social environment,but also to the psychological motivation of individuals.For the content classification of "sign-in" in moments,it mainly includes learning class,sports class,life self-discipline class,tourism class and special place check-in class,etc.It has many characteristics such as diversity of content,time regulation,form immobilization and so on.In order to construct the idealized image,the performer will adopt different self-presentation strategies based on the social scene and the change of individual identity.As the "front desk" area in the Internet era,WeC hat moments can have the effect of isolating the audience,and can also isolate the audience from the present.The real life of the "sign-in" group to beautify.In addition,the use of "taste" performance can not only divide the boundaries with other groups,but also provide an ideal image for social interaction.