A Study On Self-presentation Of Colleage Students' Wechat Moments From The Perspective Of Impression Management Theory

In recent years,the domestic social network has developed rapidly.As a new type of interpersonal interaction,online social communication has changed the traditional mode of interpersonal communication and recreated the real interpersonal relationship.Compared to other online social media,WeChat Moments is a social acquaintance community based on the real-life social network.Therefore,the personal image established in WeChat Moments will directly affect people's views on himself/herself in the real life.The high integration of virtual space and the real life lead that people paid special attention to the image in WeChat Moments.College students are the main groups using WeChat Moments.They are in the stage of Emphasizing self-consciousness,and because of that,they have realized the importance of self-image in their social life,and they are always sensitive to other people's opinions about themselves.They not only attempt to show themselves and achieve self-identity,but also hope to achieve balance with other people and surrounding environment.WeChat Moments is like a stage that college students achieve the purpose of developing interpersonal relationships and self-identity through releasing and participating in the interaction of WeChat Moments.Under this background,this study is based on the perspective of traditional impression management theory.On one hand,this study try to learn the characteristics of college students' self-presentation in the network community which is based on strong relationship,and expand the application of impression management theory in network;on the other hand,this study commit to find the relationship of self-monitoring style between the choice of impression management strategy.Meanwhile,this study is also devoted to provide a guidance for college students to establish a good self-image,and individual inner harmony and interpersonal harmony among peers.In view of above-mentioned reasons,this study proposes three hypotheses:Hypothesis 1: There are significant differences in self-monitoring style and impression management strategy in different student groups which are divided by these factors: gender,grade,major,origin province,whether for student cadres and whether the only child.Hypothesis 2: In the self-presentation of WeChat Moments,college students prefer to use dynamic impression management strategy than defensive impression management strategy;Hypothesis 3: There is a significant positive correlation between self-monitoring style and impression management strategy.College Students' self-monitoring style has a significant effect on the impression management strategy of WeChat Moments.Through a questionnaire survey and interviews with 352 college students in Beijing University of Technology,we found that hypothesis 2 and hypothesis 3 were basically verified.In the hypothesis 1,the score of college students' self-monitoring style is significantly different on the following four variables: “gender”,“whether it is an only child”,“whether it is a student cadre” and “grade”,and the score of impression management strategy is significantly different on the following two variables: “gender” and “whether it is a student cadre”.Therefore,this study suggests that,on one hand,it is necessary to strengthen the information guidance for the university student cadres of middle grade;on the other hand,in the process of using the WeChat Moments,college students should confirm the rules of the situation and their own roles to play,insist on the impression management principle of protecting each other's “face”,comprehensive use a variety of management strategies and skills of interpersonal interaction to balance the self-harmony and interpersonal-harmony,to achieve the purpose of self-presentation.