A Study Of Ritual Communication In The Program Of Seeing Words And Faces

In recent years,the trend of pan-entertainment of variety shows has received increasing attention.In this context,the broadcast of the book-like cultural variety show brought a fresh air to the art world,and was called “the most beautiful variety” by the audience.This thesis takes the two seasons broadcasted in "Seeing Words like Faces" 2017-2018 as the research object,and attributes its unique beauty to a ritual communication feature,observes the theory of ritual communication,and combines sociology and human culture.The theory studies it."Seeing the word like face" uses the letter as the theme,and through the "reading letter" and "criticism" way,we restored the historical scene and historical story,one person,one letter,one podium,simple and simple scene construction,sound The form of reading in abundance has creatively established a different style and production mode from the traditional variety,allowing us to feel the sacredness and order of the ritual,as well as to confirm and emphasize our own values and beliefs.The article mainly discusses the ritual communication of "seeing words like face" through three layers.Firstly,it analyzes the style and ritual construction process of the program from the perspective of ritual symbols and symbols,and points out the program representation and meaning of "sacred and order".And to guide and summarize the whole article;secondly,by analyzing the reading form of the program's colloquialism and the aesthetic immersion of the audience,it analyzes the emotional transformation when "seeing the word" as "seeing the word";finally,in the guest review,presided over On the basis of human integration and audience interaction,the emotional sublimation of the program and the realization of cultural value are discussed and summarized.The presentation of "Reading Words like Faces" with the theme of letters not only satisfies the audience's new demand for spiritual and cultural products,but also provides a successful paradigm for the development of multi-differentiated variety shows.