Research On Success Factors Of Chinese Cultural Variety Shows Under The Perspective Of Communication Studies

The rapid economic development has brought a rich and colorful material life to the broad masses of people.TV screens broadcast a wide variety of variety shows.With the increasing abundance of material life,the audience began to pursue the diversity of the spiritual world.People's attention to cultural needs has increased,and the importance attached to traditional culture has gradually increased.Along with the continuous improvement of video production technology and mobile internet technology,cultural variety shows are also increasing.The production techniques and transmission channels of cultural variety shows are also increasing.As a Chinese original TV program,cultural variety shows reflect the level of production of Chinese TV programs to some extent.From the day of the birth of cultural variety shows represented by “Chinese Heroes,” cultural variety shows were deeply loved,and the hits of “Chinese Poetry Convention” and “Lang Reader” pushed cultural variety shows to a climax.Among them,“Lang Reader” is much loved by foreign TV producers.This is an external output of the Chinese program model in the true sense.This article mainly uses literature survey methods,inductive collation methods,and case analysis methods to explore various aspects of cultural variety shows ranging from content production to dissemination,clarify relevant concepts,discuss the current status of cultural variety shows,and discuss the success of cultural variety shows factor.To summarize and sort out cultural variety shows,and provide reference for TV stations and other related departments in planning cultural variety entertainment.