Research On The Operation Of Knowledge-paid Audio APP

In the era of mobile Internet,people,on the one hand,are eager for knowledge,and on the other hand,they are shackled by massive information.Four kinds of paid audio apps of knowledge,represented by "get","Himalayan FM","zhihu" and "fada",emerge at the right moment,solving the problem that people want to acquire required knowledge in an efficient way.Compared with traditional broadcast and free audio,knowledge-paid audio apps have their own advantages.Therefore,the market prospect of knowledge-paid apps is promising and worth looking forward to.The operation of knowledge-paid audio apps can be divided into five aspects:communicator operation,content operation,platform operation,user operation and price operation.Knowledge,however,the study found that pay class audio APP still faces in the process of the present operating knowledge replaced by entertaining,audio content is not regulated,audio is too fragmented,etc,the author using the content analysis method,analyzes the above four in download APP store APP users comments,lars,“5w ”theory pointed from the communicator,content,channels,audience,communication effect and so on five aspects put forward the operation strategy.Cultivate and support "knowledge web celebrity" in terms of communicators;In terms of content,we should seek exclusive resources and improve the content retrieval mechanism.Channels to identify their own unique niche,attract authority to enter;The audience should pay attention to the demand of demassification,so that the audience can establish the concept of "lifelong learning".In terms of communication effect,it constructs scene-based experience,and improves and improves the knowledge payment effect evaluation and feedback system.