Research On The Marketing Strategy Of Books Derived From Paid Audio Knowledge Products In My Country

As one of the important forms,the audio knowledge paid course is well known by many Internet users.With the development of paid audio knowledge courses,derivative books created based on the paid audio knowledge courses have gradually emerged and developed.However,most of the audio product derivative books on the book market currently rely on audio knowledge paid products,lacking its own independence and content suitable for its carrier,which is not satisfactory in terms of market effect.However,"MeWe Media" 's audio knowledge paid product derivative books have jumped out of this thinking and separated book products from online products.The development and creation of content based on the characteristics of books provides new ideas for the marketing of derivative books based on audio knowledge paid products.The thesis starts with four perspectives of product,price,channel,and promotion,and analyzes the problems faced by derivative books of audio knowledge paid products on the market.Taking MeWe Media's books as a case for analysis,and comparing its audio knowledge paid products with book products,it concludes that MeWe Media's book marketing strategy in the above four aspects.Finally,a corresponding book marketing strategy is proposed to provide direction for the marketing strategies of other audio knowledge paid products derived books.