Research On The Dissemination Of Paid-for-knowledge Information In WeChat Paid-for-knowledge Groups

This research attempts to study the WeChat knowledge payment group based on the "network interest" and "paid behavior" from the perspective of group communication.Five WeChat knowledge payment groups are researched as samples,including the reading group Youshu,the English group MintReading,the job-seeking group Hulianpai,the financial group Xinshixiang,and the integrated group Dedao-getit.We summarize the group's communication mode,approach and structure,and refine its process and characteristics,and deepen its theoretical investigation,through analyzing the construction process,the information dissemination of these groups.We will focus on empirical research,and use the methods combined with participatory observation,case study,text analysis and in-depth interviews.Try to study the media form and dynamic process of WeChat knowledge payment group from the perspective of communication.There are several main issues that need to be resolved:1.The dynamic process of knowledge payment information spreading in groups;2.The media form of the network interest group based on knowledge payment information;3.The impact of group communication on the dissemination of knowledge payment information.The first part of the research expounds the development path and communication characteristics of knowledge payment.Four development stages are introduced namely the static knowledge interaction platform based on search engine represented by Baidu Zhidao,the dynamic knowledge quiz community based on instant messaging represented by Zhihu,the subdivision knowledge payment platform based on specialization represented by Dedao-getit,and the evolution of knowledge payment group with WeChat as the main carrier.And the new characteristics of the propagation mechanism at each stage in this process are also metioned.The second part mainly analyzes the content of chat records among Wechat group.From the perspective of group communication theory and media psychology,we analyze the role,behavior,psychology,relationship and communication characteristics of WeChat knowledge payment group.The third part considers the existing problems and countermeasures of WeChat knowledge payment group.With the aid of research results metioned above,we can combine with the development state to analyze the problem of WeChat knowledge payment group.After fully clarifying the impact of group communication on the dissemination of knowledge payment information,we propose the countermeasures against existing problems and predict the future trend of the current knowledge payment upsurge.