Innovation Of Library Knowledge Service Model Under Internet Knowledge Payment Environment

With the rise of China's Internet industry,supporting factors such as digital technology,shared economy and mobile payment contribute to the social knowledge service industry,which changes people's access to information and content requirements,and leads to a new media-Internet knowledge payment platform.Meanwhile,countries around the world compete for intellectual property protection measures,so that intangible intellectual property such as knowledge began to exchange frequently in various fields,and the concept of knowledge consumption sprouted,thus "knowledge realization" and "knowledge payment" once became a new bright spot in the cultural field.As a component of traditional knowledge service industry,libraries are facing the challenges and opportunities brought by the tide of paying for knowledge on the Internet.How to realize the innovation of library knowledge service mode is the focus of public attention nowadays.Nowadays,Internet knowledge payment is rising in the field of knowledge service and is widely favored by the public,which undoubtedly brings impact on knowledge production,knowledge dissemination,knowledge demand and knowledge service under the traditional mode.In the traditional environment,libraries must analyze the service orientation,operation mode and value core of Internet knowledge payment,change from information service to knowledge service as the core,cooperate with all social forces,build a knowledge community for the purpose of opening up and exchange,and make use of special collection and professional authoritative information to create a precise demand for users.Library's professional knowledge brand,providing high-quality,characteristic and specialized knowledge services,fully demonstrates the role of Library in knowledge production and service industry in the era of Internet knowledge payment in full swing.Firstly,by understanding the background of Internet knowledgepayment,this paper explores the evolution process of Internet knowledge payment.From the era of knowledge payment 1.0 to the era of knowledge free to the era of knowledge payment 2.0 today,the changes of this period not only confirm the development of social economy,but also represent the different ways of knowledge acquisition.Secondly,this paper explains the concepts of Internet knowledge payment and library knowledge service,clarifies the connection and difference between knowledge sharing,content payment and knowledge payment,and compares library knowledge service and information service.Knowledge can be divided into explicit and invisible categories.The focus of library knowledge service in this paper should be on tacit knowledge service.Thirdly,this paper introduces the current situation of Internet knowledge payment in detail,mainly from its causes,development,product types and dissemination modes,and lists the successful cases of Internet knowledge payment platform,in order to provide new ideas for subsequent library knowledge service innovation.Then it introduces the challenges faced by the library knowledge service under the Internet knowledge payment,and analyses and changes the existing problems of the library,users and service modes in turn.Finally,referring to the tripartite elements of Internet knowledge payment,this paper puts forward the establishment of knowledge service mode with knowledge product as the core,reshapes the process of library knowledge service and refines the content of knowledge service,and carries out innovative analysis from four aspects of the subject,object,service mode and content of library knowledge service in turn.