The Current Situation And Development Of Knowledge Payment In Mobile Internet Environment

With the change of the main contradiction in our country,socialism with Chinese characteristics has entered a new era.The transformation of China's consumption structure,the formation of public payment intention,the maturity of technology scene and the psychology of modern people have led to the formation and vigorous development of knowledge paying phenomenon.I used the participatory observation,and combined with the development in the field of knowledge payment to analyze the current situation,predicament and trend of knowledge payment development in mobile Internet environment.Since the rise of knowledge payment,it has attracted attention of many people and has carried the expectation of many people.The generation and development of knowledge payment is not the gimmick of Internet knowledge economy,but the inevitable trend of the development of Internet knowledge communication.There are mainly four modes in the product of knowledge payment,the text products,the consultation service,the community learning,and the education product innovation.The vigorous development of knowledge payment comes from the brand effect,content production,platform construction,and premium channel.Subscription model,commission sharing model and service charge mode are the main revenue methods of knowledge payment.There are many characteristics in the knowledge payment,such as the systematic of pricing,the obvious "head effect",the reinforce of authenticity and specialization.Knowledge payment is the product of the free information product market with squeezing competition,and there are many difficulties and dangers of the product market,whether it is knowledge demand,knowledge platform or knowledge supply.For example,there are obvious entertainment inclination and anxiety of knowledge in the knowledge demand;And there are many difficulties of intellectual property protection in the knowledge platform,and there are also many difficulties in the knowledge supply,such as high-quality suppliers exposed,homogeneity competition,etc.The knowledge platform is the core of the knowledge payment.According to the currentsituation and disadvantages of knowledge payment,knowledge payment must be accurately targeted,improve the construction of knowledge payment platform,and strengthen the protection of intellectual property rights to maintain the interests of knowledge supply,knowledge demand,and the knowledge platform,promoting the sustainable and harmonious development of the three parties.