Merging Marketing Strategy Research Of The Radio And Television Station Of City A’s Programs About People’s Livelihood News Column Under The Background Of "Internet+"

Some people say the year 2014 is the year for the merger of China’s media, because in this year the merger of media has been taken as a national strategy. When we have seen the development of new media under the guidance of Internet+, the traditional media is faced with increasing threats. Many domestic traditional television stations are making effective attempts to the development of new media convergence according to their own situations, and these attempts are good references.This article has set itself upon the topic of the research about merging the Radio and Television Station of City A’s programs about people’s livelihood with marketing strategies under the guidance of Internet+, and has taken the programs as its object of study, it aims to analyze the previous and current merging situations of the Radio and Television Station of City A’s old and new media convergence, based on these information, the article takes a deep look into the existing problems of the Radio and Television Station of City A and accordingly puts forward some plausible solutions. This article includes 5 Chapters:Chapter I. Introduction; Chapter II. Overview of the theories and methods involved; Chapter III.Detailed analysis for the current situation and problems concerning the inner and outer environment towards the Radio and Television Station of City A’s merging development under the uidance of Internet+, based on the PESTEL model. And a comprehensive SWOT review on the Radio and Television Station of City A’s merging development under the guidance of Internet+; Chapter IV. With the CCDV-TP model, the analysis about the current situation and problems of the Radio and Television Station of City A’s news programs about people’s livelihood and the merging development under the guidance of Internet+through the statistics of ratings for news programs about people’s livelihood and the public influence on WeChat etc; Chapter V. Put forward the sales plan to improve the Radio and Television Station of City A’s news programs about people’s livelihood and the merging development under the guidance of Internet+; This article studies the inner and outer environment of the Radio and Television Station of City A, puts forward plans that fit with the system, utilize the sales resources, emphasize on brand-building and competitiveness enhancement. Hopefully it will promote and help with the merging development of the Radio and Television Station of City A in future.