Study On Profit Modes Of Publishing Enterprises

In contemporary political and economic environment, the industrialization of publishing industry is the only way for development. In the situation, it's necessary and urgent to construct profit modes for publishing enterprises.Value Chain has a close relationship with the profit mode. The thesis analyses and devises some profit modes of publishing enterprises, based on the value chain theory and analysis methods on the basis of combining the features of publishing industry. Firstly, new problems brought about with the development of the publishing industry are discussed in the thesis; Secondly, new views are put forward based on development mode of publishing houses and the related innovative theories; Thirdly , under the guidance of the value chain, the publishing business-related research is done. Otherwise, profit modes are proposed according to the internal and external value chain. Finally, the thesis makes an evaluation system for profit modes of publishing enterprises, which are useful at achieving the profitability of the publishing enterprises.