Study On The Profit Quality Of Ciwen Media Group

With China entering the period of comprehensively deepening reform,people's quality of life is improving day by day.The construction of spiritual civilization has become the focus of contemporary work.People's demand for spiritual culture is more urgent,so as to promote the development and expansion of China's film and television media industry.In the face of the rapid transformation of consumption upgrading,China's film and television media industry has also ushered in unprecedented opportunities for development.The focus of consumer groups at all levels on products began to shift from practical attributes to cultural attributes,thus stimulating the market demand of China's film and television media industry.The ultimate goal of the operation and development of each market enterprise is to obtain profits.Through comprehensive and objective analysis,comprehensive film and television media industry as a whole,and reasonable research on the quality of profits,it can effectively help the company's management and provide basis for its investment decisions.In addition,through the study of profit quality,it can reflect the company's financial operation,find problems in financial or other policies,timely and effectively help the company's management to find and solve problems,and promote the company's good development.The research object of this paper is Ciwen media group,which is listed on the gem in China.Through in-depth research on its profit quality,it puts forward reasonable suggestions for improving its profit quality.On the basis of extensive reference to the relevant literature at home and abroad on profit quality and its influencing factors,this paper first introduces the relevant concepts and theoretical basis of profit quality;then summarizes the development and financial characteristics of the media film and television industry;secondly,in order to further analyze the profit quality of Ciwen media group,it compares and analyzes the capital return and cash guarantee The results show that Ciwen media's sales net interest rate continued to decline in 2018 and 2019,and its return on capital also declined;the company's profitability continued to decline since 2016.From a horizontal perspective,in 2019,four film and television companies decreased compared with 2018;the contribution of cash generated from operating activities to net profit is increasing,and the cash guarantee ratio has been improved correspondingly,with good profit quality but still risks;in the company's operating profit,the proportion of main business is relatively high,but the performance of Ciwen's main business profit margin is not outstanding,and the profit of main business is not outstanding The ability is not very high,and the profit stability is not very good.Finally,the paper analyzes the specific profit quality factors and their influence of Ciwen media group from the aspects of core competitiveness of main business,quality of revenue,brand value,human resources and corporate governance structure.And according to these profit quality influencing factors put forward targeted solutions.Starting from the internal factors that affect the company's profit quality,this paper analyzes one by one the impact of the main business competitiveness,income quality,brand value,human resources,corporate governance structure and other factors on the current situation of the company's profit,so as to objectively and comprehensively evaluate the profit quality of Ciwen media.Through analysis and research,if Ciwen media wants to maintain stable,healthy and orderly development,the group needs to attach great importance to various factors affecting the company's profit quality,that is,reasonable strategic positioning to improve the profit quality;pay attention to content innovation and cultivate talents;optimize accounts receivable management and improve the income quality;reasonably control the financial leverage and reduce the financial risk level.On the basis of comprehensive development,a reasonable profit model is formed to enhance competitiveness.