Research On Actuality And Profit Trend Of SNS Websites

Access to the web2.0 era, internet requires various new network forms gradually. Content enrichment, the form of personalized, interaction diversity and operating autonomy become necessary to attract the users. Web2.0 has brought a wide variety of network applications and services, particularly in recent years.SNS website has become the Internet industry's most current focus of attention. SNS websites was created according to the theories of"Six Degrees of Separation", "150 degree rule and "weak link"and so on .It has a unique form of interaction. However, when rising at the user scale, SNS website is also facing challenges ,such as weak stickiness of users, excessive application of omogenization ,unclear profit model and so on. whether finding an effective profit model or not is the most critical survival issues of the SNS websites.In recent years, those problem of SNS website have caused the concerns of profit academia and industry. Domestic academic discussion on such issues is mostly limited to general discussion of speculative discussion, lacking theoretical support.The thesis believes the existence of SNS websites bases on the social relations between people, so SNS sites is supposed to attract and unite the users firstly in order to obtain a stable relationship between resources and resource users, and then consider how to change user resources into economic interests and obtaining the mechanism between SNS sites and its users is a key.Combining communication, interpersonal communication, economics, sociology and other related theories, the thesis analyzes how users of SNS site to construct their identity and their uses and gratifications in online communities , and summarize the bottleneck to restrict the profit model of SNS websites, and classifies the trend of profitability of SNS sites in future.The contents are as follows: firstly, combining sociology and communication, the paper discusses the content of SNS websites in general, classification and dissemination characteristics, and then analyzes how the SNS websites to meet the demands of functionality of website for users and the mechanism of action ,coming to the conclusion"to meet"and"discontent"of users in the process of using SNS websites .Secondly, according to the analysis of the data, the thesis summarizes in all levels the evolution of the SNS websites and status pattern, and cites several current profit models of SNS websites, and then obtains the existing constraints at the profit model of SNS websites on the basis of precious analysis.Thirdly,combining the typical SNS websites,the thesis has a comparative analysis and research on their profit models to obtain the Internal and external causes on the development of SNS websites and summarizes four kinds of earnings trends of SNS websites ,which are deepening the applications basing on the needs of users ,The pursuit of diversification of products and applications, development of new advertising and e-commerce-oriented form.