Study On The Books Wechat Marketing Under The Perspective Of Social Media

With the development of social media, Twitter, Facebook have developedmaturely abroad and BBS, micro-blog are growing rapidly in our country. At thesame time, book marketing is constantly changing, so there is a new chanceand challenge for the book marketing. In addition, with the appearance ofWechat, marketing method has been changed as well as the approach peopleaccess information. So an attempt of Wechat marketing has begun in majorcompanies. In these circumstances, it is certainly to research how to sell booksby Wechat.This paper is grounded on the current situation of books Wechatmarketing. I summarize the problems of books Wechat marketing at presentand put forward corresponding improvement measures combined with theactual case analysis. First of all, the press should strength their strategicawareness about Wechat marketing including enhancing publishers’consciousness and setting up systematic programs of Wechat marketing.Secondly, we should use innovative way to push information. For example,the publisher must know reasonable law of pushing information, pay attentionto the number and frequency of information and choose multiple manners topush information. Thirdly, inventive contents is also important for Wechatmarketing. Inventive contents include lively language, continual interaction andsuitable content locator. Fourthly, publishing circles should determine the wayof impact evaluation. Last but not least, it is crucial that we integrate all ofsocial media to promote the book sales. Above all, we could work outcomprehensive plan to promote the marketing of books.