Visual News Analysis Of <People's Daily's> New Media Platform

In the mobile Internet era,the growth of the pace of life divides the time of users' media consumption into more and more fragmentation,lightweight and panoramic visualization products are becoming a new form in the field of mobile Internet.The visual news products produced by the news and information industry in order to meet the users' reading needs make the users jump out of the deep reading habits of the past,and start the new experience of "timely,concise and pleasant" visual news.Throughout the domestic media,although visualization has become the standard configuration of news reports,their scientific application in this area is still in the groping stage.What's more,the academic community's theory of this field Research also precedes practical exploration.People's Daily,as the most authoritative mainstream media,is actively engaged in the practice of digital transformation under the background of media integration,and has achieved remarkable achievements in the field of visual news reporting.Summing up People's Daily's practical experience can provide some useful guidance for the application of visualization in Chinese native communication.The author chooses the visual reports published by People's Daily on various new media platforms during the two sessions in 2018 as the object of study.Firstly,it analyzes the contents of 100 news works in terms of form and topic through statistics.In form,the whole is presented by a variety of means,but specific to different new media platforms,but also because of its platform In terms of topic selection,we first show which types of topics are more suitable for visual presentation,and then draw the corresponding relationship between topic selection and presentation form vertically.From the analysis of the above content,summed up the characteristics of People's Daily visual news and dissemination effect.It is found that no matter how innovative People's Daily is in form,he always gives priority to content creation and attaches importance to the presentation of news quality,which is the most useful enlightenment to other media in the practice of visualization.In addition,in grasping the long-term audience,landscape and storytelling are the key to attracting readers;of course,in the news On the rational allocation of resources,the setting of "column" and "topic" not only adapts to the demand of the division,but also helps to establish the news brand.