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A Public Opinion Guide To The NEWS Commentary Of People's Daily In The Hot Events Since The 18th National Congress

Posted on:2020-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:M CaiFull Text:PDF
GTID:2428330572481846Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
Since the 18 th National Congress of 2012,China has entered a "new era of socialism with Chinese characteristics." In the new era,the media environment has undergone tremendous changes.The development of media,new media and multimedia has brought new development requirements to the media,and it has also brought new problems.This paper combines the background of this era,starting from the hot events,using the public opinion guidance of the People's Daily news commentary as the research point,and analyzing the popular events of the People's Daily for different types,different influences and different urgency.The news commentary of different time,different columns,different authors and different articles has produced different effects.The characteristics of the news commentary of People's Daily,the strategy and principle of the People's Daily public opinion guidance and People's Daily Enlightenment and suggestions for improvement brought about by public opinion guidance.According to the research,the People's Daily will choose according to its attention degree,public opinion and influence degree when selecting hot events for comment.And when commenting on hot events,they are concentrated in the two columns of "People's Commentary" and "Reviewer's Observation".Selecting commentators to post comments focuses on experienced commentators with a rich experience of interviews,a unique news perspective,and writing numerous news reviews.In order to maximize the role of news commentary guidance,we must actively play the role of opinion leader in the process of public opinion guidance,actively play the role of agenda setting,timely attention,timely investigation,timely voice,grasp key nodes,grasp well Timing,choose a reasonable form to comment.
Keywords/Search Tags:Hot events, The People's Daily, News comment, Media guide
PDF Full Text Request
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