Practical Research On News Discourse Theory Of Party Newspapers Based On New Media Communication Platform

Driven by the revolution of information technology,media technology has developed rapidly,As a result,all-round innovation in the way and way of news communication has been brought,and the media environment and every link in the process of communication have undergone tremendous changes.Under this background,the mainstream traditional media represented by the party newspapers at all levels,taking technology as the two wings and innovation as the engine,began to take the road of integrating media development,adapt to the new media environment,and lead the development of integrated media.In this process,the performance was particularly marked by the shift from the communication front to the new media and from the form of news discourse to the new media context.< People's Daily >,as the mouthpiece of the Central Committee of the Communist Party of China,with its powerful influence and guiding power,It has played an active leading role in the integration of media practice,and its "two-micro-one-end" new media practice has been paid close attention to by academia and industry.Based on Van Dique's theory of discourse analysis and People's Daily's "two Micro-one-end",the thesis focuses on the news discourse based on the New Media Communication platform of the Party newspaper,which is based on the new media communication platform,and focuses on the analysis of the news discourse based on the new media dissemination platform.This paper analyzes the macro and micro aspects of the news text,analyzes the construction process of the news text,analyzes the social practical factors of news discourse on the new media platform of the party newspaper,excavates the inherent law in it,and puts forward some thoughts.The Communist Party of China has always attached great importance to the work of journalism and propaganda,especially at the time of profound changes in the media environment.How to promote the reportage,guidance and influence of the mainstream media has become an important proposition in the work of news and public opinion.General Secretary Xi Jinping has repeatedly pointed out that where people are,the focus of propaganda and ideological work is where.Media deep fusion,attach importance to the development of media integration has become the trend of news media development.In the process of media fusion,the practice of newsdiscourse based on the new media platform is one of the most important problems that can not be avoided in the process of the party newspaper,which has both the media attribute and the political attribute.Through the transformation of the text voice of the party newspaper,the reengineering of the production process,the embrace of new technology and other ways to adapt to the new media environment,and as an opportunity to use the new media platform to re-mold their own brand,to enhance their reporting power,Guidance and influence.Based on the news discourse analysis of People's Daily's "two micro-terminals",this paper hopes to draw a new path for the development of the party newspaper on the new media platform,in order to improve the effect of news dissemination and attract more audiences.Strengthen the leading power of the mainstream media public opinion plays a certain role.