Research On National Image Of Social Media

The "Belts and Roads" initiative is a process of self-image construction in the new era,which marks China's transformation from a participant of international rules and order to a maker.With the development of network technology,social media has increasingly become an important position of national image construction.Therefore,this paper selects the English text of "Belts and Roads " of overseas social media platform Twitter as the research object and divides it into three main identities:China,countries along the belt and road and non-countries along the road according to whether the cooperation agreement is signed.On the basis of big data collection,a special corpus was created.On the basis of topic modeling and sentiment analysis,a national image transformation model of China was constructed,presenting a diachronic change of national image.From the perspective of corpus critical discourse analysis,discourse strategy analysis based on extended meaning-unit model is carried out to explore the ideology behind it and discourse power game.This study finds that with the signing of cooperation agreements,some countries are becoming more and more relevant to the topic of China,while others are becoming less and less relevant.China is becoming a major Twitter communicator.On the basis of the above conclusions,the paper further puts forward targeted countermeasures and Suggestions to improve the governance capacity of the discourse subjects of "One Belt And One Road" initiative and make the "One Belt And One Road"initiative better serve the national image construction.