Research On The Media Function Of Party Media In Reporting On The “Belt And Road” Initiative

In 2013,the Chinese government proposed the grand blueprint of buildings that is,the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road".Both are referred to as "the Belt and Road Initiative".In November,the Belt and Road Initiative was written into the 2013 "Decision of the Central Committee of the Communist Party of China on Some Important Issues concerning the Overall Deepening of Reform" and began to rise to a national initiative.In December of 2017,the Belt and Road Initiative was written into the 19th Party Constitution.The Belt and Road Initiative is a major development initiative for China by opening its door to the outside world.Moreover its importance is self-evident.In the past four years,the Belt and Road Initiative is not only the focus of attention of our party,government and people but also the epitome of China's future development initiative.Mass media plays an important role in the Belt and Road Initiative.Chinese party media has unique advantages in promoting the dissemination of strategic information,interpreting policy information,and following up the reporting and interpretation of news events along the Belt and Road.This article will focus on the People's Daily's presentation of the media functions along the Belt and Road Initiative.Studying and exploring the function of Chinese party media in covering the national initiative is of great significance for promoting the strategic development of the Belt and Road Initiative.As the party's central organ of the People's Daily,the status,authority and influence of its mainstream media coverage of the "Belt and Road Initiative" can represent the propaganda image of our government on the Belt and Road Initiative and China mainstream media's function presentation in reporting the national initiative.This article takes the 8066 news reports with the words "the Belt and Road Initiative" in the title or text of People's Daily from September of 2013 to December of 2017 as materials for research.From a macro perspective,the People's Daily on the Belt and Road Initiative.The reports are mainly divided into four topics:politics,economy,culture and society.At the micro level,they mainly examine the number,title,layout and keywords of the topics covered.The study learned about the theme and content of the Belt and Road Initiative in the People's Daily on the basis of comprehensively examining and analyzing the coverage pattern of the "the Belt and Road Initiative" by the "People's Daily".This paper evaluates the performance of theBelt and Road Initiative coverage by the "People's Daily" and sums up the experience and shortcomings so as to explore ways to promote Chinese party media coverage of"the Belt and Road Initiative".