Analysis Of The Impact Of Live Network Broadcasting In Northeast China On The Stereotypes Of The Northeast Person

With the rapid development of Internet technology,the ways of information dissemination and acceptance are changing from day to day.Network live broadcasting is a new phenomenon of media culture,which opens up the mode of “online watching” in real life.The form of arbitrary switching among walking,watching,broadcasting has drawn more and more people to share their daily life and show their talents by using various live broadcasting platforms.The trend of national live broadcasting is gradually becoming more popular with netizens and attracting more capital investment.2016 is called “the first year of network live broadcasting” in broadcasting industry.After 2016,the live broadcasting market tends to develop steadily.However,with the rise of live network broadcasting,the northeast region,which has been unknown in the field of Internet,has unexpectedly occupied a leading position in the upsurge of live broadcasting.Northeast People's Live Network Video(referred to as the Northeast Network Live Broadcast in the following part)ranks first in many live network platforms with its distinctive characteristics.Northeast anchors with different personalities show themselves heartily on the live broadcasting platform.The audience's evaluation of northeast network live broadcasting is different.The image of northeast people once portrayed by northeast short act,a song-and-dance duet and movies and TV dramas is stereotyped.What impact will the diversified image of northeast live network show have on the stereotyped impression of northeast people? Whether the stereotyped impression of northeast people will be further strengthened or improved by Northeast live network broadcasting is the main issue of this paper.Based on the stereotype theory and the stereotype content model,this thesis conducts an empirical study on the stereotype of northeast people through questionnaire survey.The results show that stereotypes of northeast people can be divided into three dimensions: enthusiasm,ability and quality,and each dimension is in a positive state.There are significant differences in the stereotypes of northeast people in terms of viewing history,interaction and types of live broadcasting in Northeast of China.Meanwhile,there are also significant differences in the stereotype of the northeast people in terms of the time they live in the northeastern region,the situation of working or studying with the northeast people,and the number of northeastern friends around them,among which,the interaction of live network broadcasting and the situation of working or learning with northeast people have an important impact on the stereotype of northeast people.Moreover,the audiences influenced by the stereotype of northeast people tend to have a positive behavioral response to their willingness to interact with northeast people.