The Study About Development Model Of Mother And Baby We Media Based On Community Economy

Since entering the new century,the continuous development of Internet has brought great changes to the media environment in China.Traditional media are under constant impact,and a large number of we-media have mushroomed,we-media has solved the problem of information asymmetry in the past and is penetrating into various sectors of the society.With the development of the society and the improvement of people's scientific literacy,the concept of parenting has also changed.As the society is improving,People's demand for scientific parenting information become more and more urgent,and more and more people start to look for the information they need on the Internet.These new parents communicate on BBS.Websites,Blogs,Microblogs,We Chat and other we-media,thus forming mother and baby communities,and promote the development and growth of we-media.Mother and baby media Nicomama has attracted a large number of followers since its establishment,and in the past five years,the number of followers has exceeded 20 million.Its highly cohesive community has become a magic weapon for Nicomama.Nicomama transforms its audience from fans to members of the community,and ueses a series of targeted community activities and content services to bui]d brand”Nicomama,and then converts members,sense of identity into support for Nicomama,so as to generate economic benefits and provide economic guarantee for the development of we-media.The development results of Nicomama community economy are obvious to all.The study on its operation is conducive to providing Suggestions for the development of mother and baby we-media.This paper takes the example Nicomama as the specific research object.Through field observation,depth interview,questionnaire survey and other methods to study the development model of mother and baby we-media,it is found that the rapid development of society and economy has changed the whole society's child-rearing concept,and the development of mobile Internet has also promoted the clustering of mother and baby communities It is found that while establishing mother and baby community,mother and baby we-media advocates a new mainstream parenting concept,and finally promotes the growth and development of mother and baby we-media community through the development modes of content realization and service realization.