The Development And Analysis Of We Media Operation In Community Economy

Along with the constant development of the mobile Internet information technology,the media take the lift of the Internet,which changes the traditional media in the way the spread of information,the traditional magazine newspaper sales fell in a straight line,and in the media the articles or information posted on the social platform can be through the public network in a very short time,attracted to the group have the same interests,which have a certain number of followers In recent years,the progress of the society,our family pay extraordinary attention to the children’s growth and education to the child,a new generation of young parents by the whole high education and cultural level,coupled with the development of mobile information and the media at the same time,most will channels to search through the network to learn how to better scientific parenting So in weibo zhihu WeChat from media interactive communication on social software,such as the user community reached a certain scale was founded.In this thesis,with"lian ma du shu" and "shan shan" of the public,as the study case,through the literature research and case analysis,the research Collection in all of 2020 article two WeChat public release time reading type data,such as the frequency and the number of post articles articles and finishing,to exercise WeChat public building community,to the process of social economy At the same time,through the analysis of the data to understand the two WeChat the commonness and difference of the public,to understand the different between social economic operation mode and converted into cash The same is the education WeChat public number,have a certain scale of followers,how to do so that users continue to increase,old users can still be enthusiastic about the release of the public number of each article commen.In creating individual IP and KOL construction at the same time,the core is through the data to locate the user demand,the potential demand of the users constantly flowing dig,a variety of ways interactions increase user engagement,grasp the private domain flow vertical service,identify the boundaries of responsibilities and interests,through the community to maintain good relationship with members,reduce operating costs,traffic to into the development of community economy to provide more possibilities,at the same time,it puts forward a new challenge for the media operators.