| With the rapid development of mobile Internet,traditional TV media has been impacted by new media in the information dissemination.The appearance of video on mobile network aggravates the situation of traditional media's communication status from centralization to marginalization.It is imperative that traditional TV media expand video live broadcast of mobile network.Therefore,it is important to explore the application of video live broadcast on traditional TV media platforms and provide reference methods for media transformation.In this paper,the mobile network video broadcast and basic situation of the traditional TV media,media for both between the positive factors and limitations were analyzed,the current development situation,the research of the relation between.The reasons and characteristics of the existence of attachment fusion and independent relationship are analyzed.Emphatically probes into the current mobile network video broadcast live to the importance of the fusion of traditional TV media,participated in responsible for live in their own in the media as the APP "youth live" as the research object,and live to the practical applied in the fusion of traditional TV platform,from the media and the use of pattern for food developing way,planned and carried out in order to live all media solutions in the field of food for the vertical,the mobile network video broadcast live on traditional television media platform using food program for graduate work.By using the theory of pragmatic analysis,practical application of whole food media audience data,from the data analysis of mobile network video broadcast and the traditional TV media in combination with the spread of 1 + 1 > 2 effect,summed up the mobile network video broadcast attachment the application value of the fusion of traditional TV media platforms. |
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