Live Coverage Of China's Traditional Media In New Media Under The Conditions Of Countermeasures

In time of new media with the social media gradually rising up, the dominant right of the traditional media in the spot report has been challenged.This study attempts to redefine the concept of"spot"in a condition with new media which is totally new, by reviewing the evolution of the concept theoretically. Additionally, this paper will describe and explain the current spot communicational ecology and bring up the tactics that reply to the challenge in the spot report for the traditional media. This study will examine the spot communicational process of the spot communication process of the subway rear-end collision on September 27th in Shanghai with the method of case study, at the meanwhile, analyze the spot communicational ecology with the content analyses, deep interview and other research methods.The theoretic value of this paper lies in describing the path and ecological situation of the spot communication. This paper attempts to bring up a new thinking perspective in communication of"Where the communicator is, where is the spot"after an elementary exploration. The practical significance of this paper is to bring up the tactics of strengthen the spot interpretation, strengthen the value rebuilding of the group of"self-media"who work for the traditional media, set up the cooperative plat of news resource management and so on according to the challenge that the traditional media faces in the spot report.