Research On Education Publishing Transformation Based On Internet Knowledge Service

With the development of Internet knowledge payment,Internet knowledge services play an increasingly important role in people's lives.Internet knowledge service is not only an emerging mode of Internet economic development,but also a service concept that supports the development of the Internet economy.This user-centered,data-centric development philosophy deserves all the various lines that are about to undergo digital transformation.Industry attention and reference.China's education and publishing is in a critical period of development and change.Educational publishing users are gradually converting from book purchase users to mobile Internet users who purchase educational services.Although the digital transformation and upgrading of education publishing has achieved initial success,there have also been some tangible problems such as large investment,small output,unclear digital development,lack of content resources,and insufficient user stickiness.Internet knowledge service has a natural connection with education publishing.If education publishing can make good use of the Internet knowledge service development model to actively explore its new path of knowledge service,it will be of great significance to the future digital development of the entire educational publishing field.The research on this subject has both practical significance and certain theoretical value.The article mainly uses the literature analysis method,case study method,supplemented by interview method,field research method and so on.For the first time,this paper sorts out and summarizes the concepts,research status,product models,communication modes,and profit models of Internet knowledge services,which is one of the main innovations of the article.Combining Internet knowledge services with education and publishing,and finding the point of convergence between the two through publishing communication theory,is the second major innovation point of this paper.The first part is the introduction,which mainly analyzes the research background and significance of this paper,defines relevant concepts and theories,and summarizes the relevant research status at home and abroad.The second part analyzes the development model of Internet knowledge services,including product model,communication model and profit model.The third part discusses the necessity of thetransformation and upgrading of education publishing in the new era,and finds the main problems currently faced in the various stages of communication and transformation of education publishing,and under the guidance of publishing communication theory,finds the relationship between Internet knowledge service and education publishing.The point of convergence proves theoretically the promotion of the development of Internet knowledge services to the transformation of educational publishing.The fourth part follows the research ideas from theory to practice,starting from a small place,taking East China Normal University Press,People's Health Publishing House and Elephant Publishing House as the research cases,and giving three publishing houses based on Internet knowledge services.Transformation and development experience.In the fifth part,based on the experience summary of the research cases,the author explores the basic path of the transformation and development of education publishing knowledge service in the new era from the perspective of industrial chain.In the sixth part,on the basis of examining the practice of the transformation and development of education publishing in China,the author points out the problems that education publishing needs to pay attention to in the process of digital development in the future,and puts forward corresponding suggestions.