Research On The Educational Publishing Path Of Convergence From The Perspective Of Context

It is a national strategy to promote the integrated development of traditional publishing and emerging publishing.It is of great significance to sort out the existing practice of educational integrative publishing from a new perspective,to form a set of effective paths,and to provide support and reference for practice.Context are often used to describe the relationship between people and their environment.In the era of mobile communication,its significance is more prominent.In the practice of educational fusion publishing,product innovation service and profit model are often designed consciously or unconsciously from the perspective of scene,but systematic arrangement is always lacking.At first,this paper generalizes the development course of education which have published on the context and education fusion of publishing the core concepts,and using the method of case analysis and in-depth interviews to study existing education publishing practice,and comb out a from building context,to provide content services based on the scenario for product design,and create profit mode of education integration path.The first step in the educational convergence publishing path is " context building".In this study,this paper puts forward and demonstrates the three elements of the context which is external factors,including space,time and environment;Subjective factors,including habits and states;Media factors,including interaction and presentation.At the same time,through the practical case analysis,three construction methods of the context in education fusion publishing are proposed,namely,through the construction of mobile intelligent terminals,through the construction of intelligent education hardware and through the construction of augmented reality devices.The second step in the path of integrated education publishing is to conduct product design,provide content services,and create profit value based on the established context,so as to form a closed loop of integrated education publishing.Among them,according to specific cases and applications,three mainstream product design modes are summarized,namely "publication + derivative content service" mode,"publication + education process solution" mode,"publication +AR,VR" mode.Three methods of providing services based on scenarios are summarized,namely,constructing online and offline integration services,building social relationship chains for services,and providing personalized adaptation services.Three profit modes based on scenarios are summarized,namely,derivative content service mode,societycommunity-e-commerce mode,and big data precision service mode.Next,the problems existing in the path practice summarized above are analyzed.Related issues include: high construction costs;Affect the degree of concentration,the standard is not uniform;Copyright protection is difficult,privacy is infringed.At the same time,this paper tries to put forward some suggestions from the aspects of editing training,seeking for multiple integration and strengthening technology supply.Finally,this paper summarizes and sums up the research of this paper,and analyzes the relative deficiencies objectively.