Research On The Realistic Path Of China's Professional Publishing House's Transformation To Knowledge Service

With the advent of the era of big data,in the face of dazzling big data and information resources,how to extract truly useful knowledge information and feedback to the audience becomes a new problem faced by publishers.In this context,professional publishers have explored the knowledge service business,tried to build a knowledge service system that meets the needs of the group,established user needs and scenarios,and built a knowledge service platform.Through case analysis,data analysis,quantitative research and other methods,this paper analyzes the reality of the transformation of professional publishing houses,points out the shortcomings and causes during the transition period,and formulates corresponding transformation paths for the problems.In order to build a new picture of the transformation of knowledge service in professional publishing houses,it can provide reference for the transformation of publishing houses.The second chapter of this paper is a research review and related theories.It sorts out the research situation of knowledge service research and transformation path related issues at home and abroad,summarizes the development of knowledge services at various stages,and defines the core concepts.The third chapter combs the relationship between professional publishing house and knowledge service,and combines the specific examples of business literature,human health clinical knowledge base and legal letter to observe the professionalism,product type,service mode and profit model.The status quo of the transformation of the publishing house.The fourth chapter points out the problems and shortcomings of the transformation of professional publishing houses,and raises questions from the development direction,users,products,content,talents and so on.The fifth chapter summarizes the future direction and development trend of professional publishing houses,including the personalization of knowledge content;the intelligentization of consulting services;the transformation of development concepts,the introduction of service concepts;cross-industry integration,complement each other.The sixth chapter puts forward the specific path of professional publishing house transformation,including the formulation of transformation framework,clear transformation direction;transformation of development concept,oriented to user needs;based on professional content,forming knowledge system;enhancing design initiative,focusing on functional innovation Multi-form development,forming a matrix of knowledge service products;cultivating technical talents and reorganizing talent teams.