A Comparative Study Of Political News In WeChat Public Platform

Since the launch of the We Chat public platform account in August 2012,it has gradually become a resource position for new media and traditional media to compete for.The People's Daily public number is currently one of the most influential new media.“The Paper” public platform focuses on current politics and thoughts.And it is determined to become China's first political brand.In this paper,these two public platforms are used as research cases.Based on the relevant theories of news narratology,the manuscripts pushed by the two in the six-month period are selected as the research samples for analysis.This paper mainly uses comparative research method,text analysis method and case analysis method to analyze the three dimensions of narrative discourse,narrative mode and narrative strategy of the two media's current political news.In the course of the research,the article mainly explores the similarities and differences between the two media in the narrative discourse and the content text language of the current political news,and explores whether there is any regularity in the language style and narrative mode in the communication of the We Chat public platform.The narrative strategy of news social network communication and whether it is influenced by network issues in terms of content construction tends to be entertaining,focusing on the combination of quantitative and qualitative research methods.Through comparative analysis of the two media,it is found that in the new media communication environment,the narratives of the current political news have changed,the language application is closer to the user,and a new language style and narrative mode are formed.Gradually find a balance between seriousness and fun,and adapt to the characteristics of network communication.However,in the process of propagation,the current political news still faces the problems of a single narrative structure of similar themes,insufficient content diversification,and insufficient interaction with users.Under the conclusion of the existing research,the author tries to put forward some suggestions for the development of the current political news in the new media communication,such as actively setting the agenda and guiding the public opinion;focusing on the original content,fostering the independence of themedia;improving the quality and level of positive publicity,as well as the creation of interactive narrative models,etc.,to promote the better dissemination and development of political news in the context of new media.