Political News In The "people's Daily Overseas Edition" The Country's Political Image

With China's growing stronger, how to create a good international image has become a focus attention of the government and citizens. It is reported that the relevant departments of our county was launched a comprehensive national public relations strategy in February 2009, which will cost 45 billion Yuan to improve the image of the country in the international. So the study of media in how to shape the country's image will undoubtedly have a positive practical significance.The political aspect of the country's image is very an important part of the country's image. That is defined as the country's political image in the article. In shaping the image of the country's political, as one of the traditional media, newspapers report by political news to show panoramic views of the country's political life. The main content of this paper is to study the roles of political news on the construction of the country's political image. Compared to other general studies on media and the country's image, the study on political news and political image is more focused in depth. This is the significance theoretical of this article."People's Daily Overseas Edition" (in after referred to "Overseas Edition") is authority in China's overseas media, plays an important role in the external communication. This article will statistical analysis news sample of "overseas edition" and make a case study on the news about "two sessions" in the year 2009 and 2010, using the method of discourse analysis. Eventually I will analyze the role of the political news in building the country's political image and coverage of the strategy, and then I will put forward my own views.I found that political news of "overseas edition" establish our county's political image mainly through shaping the leaders'image. The manuscripts mainly come from Xinhua News Agency, reported on a positive position, flexibility in terms of speech in context, using a variety of rhetorical devices, to make reports more vivid.Using the above strategy, "overseas edition" has based on its position to set up the people-oriented, harmonious development, diligent, pragmatic and responsible national political image.I hope this discussion can provide some valuable practical reference for the development; help to make up for the past studies' defects that have focused on abstract theory summary, the lack of cases and specific strategies analysis.