The Audience Research Of Archival Information Dissemination Service In The Omnimedia Era

Archival information dissemination service is an important way for archives to provide information resources for the society.In the omnimedia era,the develop ment and integration of various media has brought aboutnew communication experi ence and the change of audience status.This paper analyzes the data of audiences on the following three aspects through questionnaire:personal characteristics,profi le information behavior as well information dissemination attitude.The analysis of this paper clears up the point about the current problems in archives information d issemination services and the characteristics of audiences'choosing in archives info rmation.According to the current problems existing in the archives information dis semination services audience,this paper presents some effective strategies on some aspects,for example,to cultivate the archives literacy and media literacy of the general audience,to meet the demand of the general audience multiple,to create a good environment for the archives service,etc.Holding and analyzing audience c orrectly could help archives carry out the archive information dissemination service,play the role of archival information,and improve the social influence of the arc hives more quickly.