The Study On Audience Of Mobile Media In The Archival Information Communication

In recent years, the sudden emergence of mobile media, mobile media portability better polymerization time audience fragmentation. Society "debris" is one of the traditional society to modern society’s basic features. And the pace of life is accompanied by movement and space to convert more and more frequent, this mobile way of life caused by "waiting time" is increasing, time is divided into different pieces, scattered in different occasions, making it limited time rendering and more segments of fragmentation characteristics. Mobile and Ubiquitous is the trend of the use of archives. The popularity of mobile digital media, but also to promote its archives, the use of work has brought new challenges and opportunities. In recent years, many archives department established archives information network, microblogging and other official accounts. However, the low status of the audience and low utilization archival information has not been fundamentally changed.This study was based on the intersection of mobile digital media and archival information dissemination audience to spread the credit congregation spread, innovation and diffusion theory, archives providing access based on the theory, from the empirical investigation, analysis of the current archival information dissemination process of mobile digital media audience, the use of questionnaires, interviews obtained first-hand information, combined with theoretical knowledge and build probability formula to select the modeled audience research model. To verify the validity of the questionnaire data, the data were spss reliability verification, and then apply the formula after verification analysis.