Research On The Effective Dissemination Of Archival Information Based On The "Use And Gratification" Theory

Archives information dissemination activity basic starting point and final foothold is meet the demand of the use of users, users satisfaction or not is the sole criterion for judging file information communication effect, therefore, the study of users information dissemination activities carried out for the entire file is very important, to discuss the optimization of archives information transmission, must be put on the investigation to the users first, understand the demand of users, and thus for the targeted communication, improve the quality and efficiency of archives information dissemination.The "use and gratification" theory in communication studies can offer theoretical basis for the research of archives users. This theory is considered to be of the most famous audience behavior theory in the field of communication, it will focus on the recipient from dissemination relations, through the analysis of the motives of audience choose media content, content, form and the audience for the evaluation of the contents, the audience how to get satisfaction from the media, the theory for the audience and provide the media of service is very good. So I will be the theory of communication to migrate to this study, from the perspective of meet the demand of users information, taking the form of questionnaire survey users use behavior and the relationship between the effective transmission of archives information, the study found that the use of users behavior will be affected by the individual character difference, using consciousness, archives information resources allocation, services provided by the way, and the impact of such obstacles in the process of information transmission, users demand is the main motive is to meet the needs of self-realization, this study not only shows the necessity and the possibility of study from the Angle of users, and pointed out the researchers to some extent to meet the demand of users this from perspective to examine archives information transmission.