Research On The City Image Dissemination Of Nanjing Under The Context Of Omnimedia

As the further promote of the globalization and urbanization, the city competition has become a new A new focus of global competition. Citie competition within countries is more and more intense. As an important content of the city competitiveness, the city image has become quite an important subject of urban management and development.In the traditional mass midea time, the general pattern of the publicity of city image was to use the executive power to guide the mainstream media to publicize it. However, as the Web2.0,the3G and the4G Age’s promoting, new media technologies emerge in endlessly. People’s media contact and media usage behavior has changed. Time of omnimedia is coming. As a result, the public opinion environment has changed,the mode and means of city image dissemination has developed, also, the city image dissemination has to face with more risks and challenges.This research based on Communication Theories summarizes and analyzes the present situation of the regional image communication of Nanjing city under the context of omnimedia,as well as problems specific and feasible recommendations.Then it disscusses the challenges and opptunities that the publicity of city image of Nanjing City would be faced with. Finally, it created some new strategies in respond to the weakness of the publicity of city image of Nanjing City and put forward some suggestions, hoping to improve the competitiveness of Nanjing City.