On The Development Of Network Variety

Watching variety entertainment is one of the ways to relax and enjoy people's work,and is very popular among people.With the opening of the variety market and the rapid development of the Internet,the network-made variety show has gradually developed and been sought after,and the network variety has become an area in which online video has gradually increased investment.The network variety show(hereinafter referred to as the network comprehensive)has experienced three stages of development,and the quantity and quality are constantly improving.The network comprehensive game also has a relationship with the TV variety and the development of the network.In 2017 and 2018,there are several variety shows with a wide audience rating,which promotes the development of the network to a new stage.Observed and compared,many programs have changed greatly in content and form compared with before: the change of capital operation,the mechanism of star formation,the passive change of audience status,the cultivation of fans and the promotion of fan consumption,and the focus on program brands.Build several major aspects.The transformation of the network has changed the traditional form of variety in the audience's minds,and pushed the network comprehensive heat to the climax.Will this change lead the new direction of the future variety?As far as the current situation is concerned,China's network comprehensive development still has problems such as over-entertainment,plagiarism,and type homogeneity.In order to promote the further development of network variety in 2019,changes must be made in many aspects.First of all,we must change the problems existing in the current stage of the network.The content should be strictly screened and controlled.In order to meet the entertainment needs,we must integrate Chinese culture,so that the program has certain educational significance.Improve the policy on copyright protection and increase encouragement.The innovation system enhances the originality of China's variety through the reward and punishment system.In addition,on the basis of the transformation of the network,the direction of transformation will be increased: aiming at the focus field,creating vertical subdivision-type programs,extending the IP industry chain,creating a far-reaching program brand;learning from short video development to create micro-variety;Finally,the use of intelligent participation in program creation,the use of big data to improve program accuracy,to create a more sophisticated program that meets the needs of the audience.