The Research On The Placement Effect Of Self Made Variety Show In China

With the video website returning to the era of content as king,in the trend of high quality video copyright increasingly expensive,some mainstream video websites in China pay more and more attention to the input and development of self-made content.The net complex with pure Internet becomes a kind of important homemade for each video website to attract user traffic and maintain the stickiness of users.Form.At present,the production scale of the network homemade variety has already been made by the professional production team,and has been put into the high production cost.From the presentation of the quality of the program,it has also reached the level of the TV variety.The high quality of the program,the clustering of the audience and the topic of content make the development prospect of the self made variety show a great prospect.In the era of distraction and fragmented information,the effect of traditional advertising is gradually weakening.Based on the self-made variety show on the network video platform,the network implantable advertising has been developed rapidly.The topic,heat and interaction of the network itself,the particularity of the communication platform,innovation of the mode and form of advertising implantation,especially the powerful two transmission power of the Internet,attracted a large number of advertisers.The popularity of some popular network ensembles has exceeded the front-line TV,which has led to the development of product placement of homemade variety shows.This paper begins with the concept of the implantable advertisement of the network homemade variety show,uses the theories of economics,communication and psychology as the support,and designs the questionnaire through investigation and research,and then through descriptive analysis,reliability analysis,correlation analysis,variance analysis and regression analysis,and so on.Using SPSS19.0 to carry out an empirical analysis of quantitative questionnaire data,we get five hypotheses that there is a positive correlation between the cognitive effect of implantable advertising in the network self-made variety show and the emotional effect,and there is a positive correlation between the emotional effect of the implantable advertisement in the self-made variety show of the network and the effect of the effect fruit,and the popularity of the host.The higher,the better the cognitive effect of the implantable advertisement in the network self-made variety show.For the implantable advertisement in the self-made variety show,the emotional effect of the conceptual implants is better than that of the scene type implantation,the cognitive effect and the effect effect of the scene implants are better than the conceptual implants;the educational degree of the audience is different and the network self-made synthesis is different.There are significant differences in the effect of product placement in art programs.