A Comparative Study Of Network-made Variety Show And TV Variety

The development of the network homemade variety show is a kind of self-help form which the video website initiates under the environmental pressure such as the increasing copyright expense and the rising program request.Its development is not only important for the video network,but also has positive significance to the development of television variety show.Network of homemade variety show rely on the Internet ecological genes,and in the process of program production and transmission of TV variety show there is a big difference.In this paper,the network-made variety show and TV variety show as the object of study,from the comparative field of view,is divided into five parts.The first part is the introduction of the chapter,mainly discusses the research background,research significance,research status,research methods and innovation.The second part is an overview of the variety show,trying to clarify the network homemade variety show and TV variety show concept,combing the causes and development process.The third and fourth parts are the focus of this paper.The third part is the macro comparison,from the production concept,program content,audience interaction,revenue channels,the development of bottlenecks in five aspects of comparative analysis,summed up the development of the similarities and differences between the two.The fourth part is from the typical case,through Aqiyi "Big on Ace" and Hunan TV "Happy Camp" comparison,from the host style,guests choose,choreography design,program design,program promotion five ways to explore In the practical level,the network of self-made variety show and television variety show the development trend of contrast.In the last part,through the combination of specific cases and related theories,under the comparative study of the revelation,consider the development trend of variety show.Innovation and cultural connotation is the core elements of variety show,branding is the development of ideas.In terms of television variety show,to learn to use the Internet thinking is important.For the network variety show,the standardized management is to promote the development of its orderly protection.