The Research On The Popularity And Development Trend Of "Net-made Variety Show"

In 2014,it was the first year of “net-made variety show" in the industry sense,and since then,the Network home-made variety start a new journey.In 2015,the concept of "net-made variety show" was first proposed in the industry.IQIYI,Youku and Tencent video basically established the "three pillar" situation.In 2016,the emergence of “billion play" in three plays marked the emergence of "net-made variety show" in the 2.0 era.In 2017,the number of programs that play a billion times is 6.5 times that of 2016.China has the first “phenomenal net-made variety show" of four billion hits.“The coming one” together with “The rap of China”mark the first year of the online draft was born.a led to the birth of "network" of the first year of the draft.In the past few years,"net-made variety show" has shown an extremely hot situation with the combination of external factors and internal factors.From the external factors,the Internet is universal,young,immediate and readily available,which makes the "net variety" widely,individuality,micro and fragmented transmission characteristics.The entry of huge capital and professional team has also subtly improved the quality of works,and made a layout for the development of the pure web content industry chain.And based on internal creation in the form of the Internet,no matter from the selection of information,the processing and expression,and interaction in the form of innovation,continuously explore and content,all reflect the unique expression variety.However,the current situation of the popular can't cover up the problem,"net-made variety show" face a tightening policy forms gradually,the types of programs "homogeneity","follow suit" manufactured and IP value for development.The majority of "net variety" still has a long way to go,and how to face these problems will also affect the future "net variety" development trend.This study communication,weir formula as the basic theoretical framework,from the medium changes with the principal part of capital into,talk about the external cause of "network based" boom,through three categories(language classes,music classes,parent-child class)"network of" three representative works,careful analysis of the transmission characteristics of the content,as well as the interaction of internal cause and effect.Based on the motivation,the problem tendency is found,and the future trend is predicted,so as to provide a variety of route choice for the sustainable development of "net variety”.