Research On Contents And Forms Of Short Video For Gourmet Food

The development of media technology has led to the emergence of short video as a new mode of information dissemination.The content of short video has flourished in various areas of content segmentation,and has led to new forms of consumption and entertainment.The theme of gourmet short videos is abundant,showing the life paradigm that the audience yearns for through delicate picture content,conveying the attitude of gourmet to life to the audience with entertaining lens language and creative cooking skills,thus occupying a larger market share of short videos,causing the creation of gourmet short videos.Under the background of the vigorous development of food short videos,relying on the professional short video data platform "Kath Data",this paper chooses the typical representative food short videos in the current self-Media platform as the research object,summarizes the theme and scene types of food short videos through the methods of content analysis,data analysis and case study,and points out the food.Cultural implications of short videos.This paper makes a brief analysis of the short video expression forms of gourmet food from three aspects: content elements,audio-visual language and technical characteristics.This paper divides the content elements of short video of gourmet food into internal and external aspects,analyses the shot language and editing skills of short video of gourmet food,and sums up the characteristics of short video of gourmet food in terms of video duration and character commentary processing,and further demonstrates the dialectical relationship between content and form of short video of gourmet food.At present,the development of food short video industry is facing some challenges.This paper points out the current development dilemma of food short video,such as insufficient sustained productivity of content,homogenization of content production,excessive entertainment and virtualization of content.In the era of attention shortage and information explosion,short video content of gourmet food should maintain its sustained attention and influence in this field.Content creation should improve the sustained productivity and differentiation of content,but also do a good job of content control.In the form of expression,focusing on the emotional connection of the audience,telling good food stories,highlighting the dietary culture and subdividing consumer demand are the top priorities.The discovery of Gourmet culture by the short video of gourmet food from the media will not stop at the level of material and meeting the basic needs of human beings,but should open up its richer cultural and spiritual implications.