Research On Content Narrative And Meaning Communication Of Reaction Videos

With the empowerment of media technology and the development of modern society,individual identities are constantly flowing in cyberspace and real space,and the source of people’s emotional experience is gradually shifting from offline face-to-face social activities to online community interactions,and the medium of emotional communication and the way of obtaining emotional energy has changed.Compared with offline social activities,online emotional interactions require less cost and burden,while people’s interactions do not have to be limited to the local community,but tend to be gathered by the interesting community,and the groups of interactions are also more extensive.At the same time,the identity anxiety that is difficult to be relieved in the real space also makes more people start to seek solutions in the cyberspace.As a kind of "audience-oriented" self-media short videos,reaction videos have started to become a source of emotional energy and identity for many audiences,residing in cyberspace.This emerging product is technically supported by the popularity and convenience of media technology,the human factor as an emotional animal,the endogenous cultural genes,i.e.,the mediated evolution of the feedback mechanism,and people’s desire to peep into others’ privacy,as well as the mediated environment of body and emotion as the mediated landscape.This paper uses case study and participant observation as research methods,and "coding and decoding" theory as a grip to make a semiotic perspective on the reaction videos on the Beeping Beeping platform.As a new video form,it is fundamental to analyze its textual representation,which has unique characteristics in terms of both content and form: the content narrative shows a unique bias,with detailed and fragmented content and exotic and exaggerated expressions forming the bias of reaction videos that emphasize expressions over content;the narrative structure also shows a double vein,multiple perspectives and The narrative structure also shows double vein,multi-perspective and multi-dimensional characteristics.From the viewpoint of video form,the deflection of media sight,the use of audio-visual language and the creation of program effects jointly shape its formal characteristics.In the meaning generation stage,while decoding the original video text,bloggers nest their own interpreted text on top of the original video text through the disassembly,selection,combination and processing of symbols,forming a dual-axis interaction between the original video text and the interpreted text;in the meaning transmission stage,the audience’s dual In the meaning transmission stage,the dual interpretation of the original video text and the interpreted text is the basis for the audience to accurately identify the interpreted meaning,and the "interpreted community" formed by the blogger and the audience in the process of meaning transmission on this basis,and the process of co-constructing meaning is the core part of the meaning transmission of reaction videos.After studying the content narrative and meaning communication of reaction videos,the trend of commercialization of emotion,pan-knowledge and tribalization of reaction videos is of great significance to the self-media short video industry.At the same time,the copyright problem of nested texts,the alienation of emotional expressions and the context of pan-entertainment exposed by reaction videos also deserve the industry’s vigilance and avoidance.