Study On Content And Expression Strategy Of Earthy Short Video

With the rapid development of the Internet communication industry,the popularity of mobile terminals and the continuous reduction of the threshold for short video applications,a unique "local taste" short video phenomenon has emerged at the historic moment,and is increasingly loved by the majority of Internet users.At the same time,with the short video platform as a springboard,more and more"earthy" short video producers have also started their entrepreneurial journey.This article is based on the domestic short video platforms,such as "earth flavor" short videos in Douyin,Kuaishou,etc.,as the research object,and mainly studies its content production and its expression strategies.First of all,this article finds that the"Earth flavor" short video is rich in content and many types,mainly including recording daily life,making gourmet tutorials,showing rural features,earth flavor plot performances,ugly scam hunting and "earth flavor" society.Shake the class.Although they are all popular "earth flavors"they have different stylized expressions.Secondly,from the perspectives of content selection and expression of ideas,there are also various problems such as "three vulgarizations",homogeneity,and "pseudo-agriculture,agriculture,and agriculture" in the practice of "local flavor"short video transmission.Finally,this article puts forward some opinions and suggestions on improving these issues,in particular,it is necessary to give play to the leading role of high-quality "early" short video producers,strengthen and standardize the platform's sense of responsibility and the role of screening to promote a more authentic,objective,and comprehensive The "three rural" issues spread,building a healthier and more positive indigenous culture.