Research On Regional Image Communication In The Mobile Internet Era

Regional image refers to the public's comprehensive understanding and overall evaluation of the formation of a certain region.It is the overall style and characteristics condensed from historical traditions,cultural accumulation,natural resources and economic conditions.It is the external manifestation of the internal characteristics of a region,and also the external form of information transmission between different regions,regions and the public.It mainly includes such factors as politics,economy,culture,environment,science and technology,education,climate and social atmosphere.A good regional image can not only promote the creation of regional characteristic brands and enhance the popularity of external publicity,but also play a positive role in the economic,cultural and social development of a region.Enshi City,the capital of Enshi Tujia and Miao Autonomous Prefecture,is located in the hinterland of Wuling Mountain.For a long time,due to the restrictions of natural environment,geographical location and infrastructure,the overall level of economic development is relatively backward,resulting in the lack of an objective and comprehensive understanding of Enshi City.In recent years,with the vigorous implementation of the strategy of opening to the outside world,Enshi's regional image has gained a certain popularity and reputation,but the overall understanding of Enshi is still limited to folk culture,natural ecology and other aspects.Therefore,building,upgrading and disseminating Enshi's regional image in an all-round way can further expand Enshi's opening to the outside world,enhance its comprehensive competitiveness,and promote Enshi's competitiveness.Accelerating the development of regional economy and society has important application value and guiding significance.The report of the Eighteenth National Congress of the CPC creatively put forward the general layout of "five in one" which was written into the work report of the Eighteenth National Congress of the CPC,and made a series of new and significant strategic plans for promoting the construction of economic,political,cultural,social and ecological civilization.This is a great contribution to Enshi's efforts to take the road of civilized development of production,life and good ecology,and to build its regional image.It points out the direction of development.In December 2012,the Institute of Beautiful China of Sichuan University was formally established to study and formulate a scientific evaluation system for Beautiful China.The comprehensive index of ecology,politics,economy,culture and society was taken as the main basis for reflecting the level of the construction of Beautiful China.The focus of the study was on the construction of the communication system of beautiful countryside and the dissemination of regional beautiful image.This is the region of Enshi.The construction and dissemination of images provide a theoretical basis for reference.With the advent of the era of mobile internet,new network media,such as Weixin,Weibo and mobile client,as well as portal websites,have penetrated into and deeply influenced all aspects of people's lives.Especially,they are embodied in the advantages of richer content production,more diversified communication channels,more convenient information reception and more timely information feedback.They are deconstructing the traditional media ecological environment.Their communication effect has been strengthened and their communication power has been enhanced.Therefore,Enshi regional image communication also needs to use mobile network to provide various services and information dissemination mode,changing people.Their reading habits and information acquisition methods further enrich the channels of regional image dissemination,and constantly expand the scope and influence of dissemination.Based on the analysis of the current situation of Enshi's regional image dissemination in the mobile Internet era,this paper finds out the existing problems and reasons,and in view of the actual situation of Enshi's regional image,constantly adapts to the new characteristics and requirements of the mobile Internet era,makes full use of the mobile Internet media platform,and strives to create a new situation of Enshi's regional image dissemination,so as to promote Enshi's regional image.Communications put forward constructive suggestions and opinions.