| In August2013, Bezos used only$250million in international enjoys high reputation in the Washington post, this suggests that the age of the Internet is no longer the only "scale", has broken the traditional media "premium content will be the market" the pattern, content and scale can no longer guarantee the media "smooth sailing", in the information age, the traditional media must learn to break the predicament, how to use the Internet to gene and strength, constant innovation and development mode, is it faces new problems. The Washington post, so has the prestige and status of media could not out of the plight of the takeover, so for outdoor media industry, in the case of prestige and support at the same time the lack of, how to keep built to last, is the biggest test.In this paper, on the basis of the analysis of a large number of research literature found that at present academia for outdoor media terminal marketing research is not much, on the one hand, think that the impact of the mobile Internet will greatly shrink, cause its market on the other hand too theoretical aspects in the process of research, the lack of some combined with the actual research, from two aspects of theory and reality, so there is a certain hysteresis in the research, more important is outdoor media terminal marketing strategy based on mobile Internet technology research is less, it can’t satisfy the requirement of expanding outdoor media market. On this basis, this paper adopt the method of combining theory and practice of the research theory into practice in the analysis, the analysis of the characteristics of the mobile Internet outdoor media research, media change shielding box, for example, a detailed analysis of the media characteristics and method of use, and in a media company change shielding box media project as an example, detailed analysis of the development about change shielding box media in China’s business model, and finally, in combination with the practical situation of the company, discuss outdoor media terminal marketing strategy based on mobile Internet technology.In this paper, combining theory with practice, based on the development of the mobile Internet environment and the perfect degree of the mobile Internet technology development, with a company as an example, combining with the actual analysis, put forward some promotion strategy, this for perfecting the related research results have certain significance, as well as to make full use of all kinds of media resources in the mobile Internet era, to ensure the media resources optimization configuration, help in promoting the development of media industry at the same time, also to speed up the pace of urban construction. In addition, because of the quickness of mobile Internet technology development and uncertainty, in this paper, the mobile Internet era of outdoor media has some limitations in the research of the development of the terminal promotion strategy, and in the case of a company, may not be able to ensure the strategy of universality, so for mobile Internet outdoor media terminal marketing strategy under the support of the research also need to further strengthen and promote the ability to make outdoor media growing influence, market expanding outdoor areas, mining the potential of outdoor media. |
